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In today’s world, everyone expects instant communication, whether it’s a password reset, purchase confirmation, welcome message, or money credited/debited message and here transactional messages play a crucial role to deliver them instantly and increase customer experience. Adobe Campaign Classic has a specially designed campaign module called “Message Center” to manage and trigger messages generated from […]
The Rich Text Editor (commonly known as RTE) in Adobe Experience Manager (AEM) is a great tool for authoring the text on the page, but it does not have any out of the box (OOTB) color picker plugin. There are few custom solutions available over the internet, however, they often lead to the following common […]
Introduction In today’s digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users accurately becomes difficult due to third-party cookie restrictions. So CNAME can help address some […]
Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads should be strategically placed in areas […]
Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer’s dream, doesn’t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we’ll explore how this powerful […]
Adobe Target is a comprehensive solution within the Adobe Experience Cloud designed to customize and personalize customer experiences. It enables you to optimize revenue across web and mobile sites, apps, social media, and other digital channels. Data from multiple systems seamlessly integrates into Adobe Target, including Adobe Analytics, AEM, AEP, and others. Adobe Experience Platform […]
What is Adobe I/O Runtime? Adobe I/O Runtime is like a magic wand for developers. It’s a serverless computing platform, meaning developers can focus solely on writing code without worrying about managing servers or infrastructure. Think of it as a virtual playground where your code runs, triggered by specific events or actions. Use Case in […]
What are Sling Transformers? Sling Transformers are basically OSGi services used within the Sling Rewriter framework to modify or transform the content of HTML or XML before it is rendered or delivered to the client. They are powerful when we need to manipulate the output content without modifying the original content structure. Key concepts of […]
If your client or business has both a website and a WebView app, how would you differentiate the traffic between the two? Or, how would you distinguish traffic between mobile browsers and the WebView app? We could do this using the data layer, which can be set up with the help of your development team. […]